Compare Wan 3.0 Standard and Prime models, workflows, pricing, and controls for text-to-video, image-to-video, and reference-to-video generation.
By Wan AI Team
08 Sep 2026
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AI video is moving beyond the short, disconnected clip. Wan 3.0 is built for complete moving stories: generation up to 30 seconds in one pass, output up to 1080p, native audio, stronger reference consistency, and more useful control over what changes—and what must stay fixed—throughout a shot.
For marketing teams, studios, and independent creators, that shift matters. A continuous generation can hold a setup, transition, and payoff without stitching together unrelated clips. Reference-driven workflows can keep a character, product, or visual identity recognizable across the sequence.
But there is an important distinction: the broader Wan 3.0 model family and the tools currently available on this platform are not exactly the same thing. This guide explains both, so you can choose a workflow based on what you can create today.
Wan 3.0 at a glance
Up to 30 seconds · Up to 1080p · Native audio · Six models available
Start with Text-to-Video, Image-to-Video, or Reference-to-Video. Choose Standard for efficient iteration or Prime when premium fidelity is the priority.
Wan 3.0 is the newest generation of Alibaba's Wan video model family. Its central promise is not simply sharper frames. It combines longer single-pass generation, multimodal source understanding, improved continuity, more natural visual detail, and sound that is composed with the picture.
The full model family can reason from text, images, audio, video, documents, and public web pages. According to the published Wan 3.0 product information, supported document sources include DOC, XLS, PPT, PDF, TXT, KEY, PAGES, NUMBERS, and MD files, with one file or link per generation, a 100MB maximum file size, and a 50-page limit.
That broader input layer can turn a product deck into a launch brief, courseware into an explainer, or spreadsheet data into an animated report. It moves video creation closer to existing business workflows.
Five or ten seconds can communicate a visual idea. Thirty seconds can communicate a sequence. It gives the model room for an establishing moment, ordered action, continuous camera movement, a transition, and a final composition.
It is useful for campaign concepts, short-form storytelling, product demonstrations, and internal creative review. Longer duration does not automatically make a better video, however: the prompt must include enough ordered action to fill the timeline.
Wan 3.0 can interpret a continuous shot plan for up to 30 seconds instead of relying on multiple short, visually disconnected generations.
Reference-to-Video is designed to preserve production-critical details such as faces, clothing, product geometry, logos, materials, scene relationships, and style. Use clear references from useful angles and state every non-negotiable detail in the prompt.
Wan 3.0 generates sound with the picture. Prompts can direct ambience, effects, dialogue cues, silence, and music, making first-pass concepts more useful for evaluating rhythm and impact.
The model aims for restrained expression, coordinated body language, realistic light and motion, and material detail that holds up across a moving shot.
Documents, spreadsheets, presentations, media, and links can act as source material in the broader Wan 3.0 experience, reducing the need to rewrite existing business assets manually.
The platform currently provides six selectable Wan 3.0 models across three practical creation modes. Each workflow is available in Standard and Prime.
| Available model | Best for | Current input support | Output controls |
|---|---|---|---|
| Wan 3.0 Text-to-Video | Inventing a complete scene from a written brief | Text prompt | 480p, 720p, 1080p; five aspect ratios; 2–30s on Standard |
| Wan 3.0 Image-to-Video | Animating a key visual or connecting start and end frames | One required start image and one optional end image | 480p, 720p, 1080p; five aspect ratios; 2–30s on Standard |
| Wan 3.0 Reference-to-Video | Preserving a character, product, scene, or style | Up to 10 images and up to 5 optional reference videos | 480p, 720p, 1080p; five aspect ratios; 2–30s on Standard |
| Wan 3.0 Prime Text-to-Video | Higher-fidelity prompt-led production shots | Text prompt | 480p, 720p, 1080p; five aspect ratios; 5–30s |
| Wan 3.0 Prime Image-to-Video | Premium animation from start/end imagery | One required start image and one optional end image | 480p, 720p, 1080p; five aspect ratios; 5–30s |
| Wan 3.0 Prime Reference-to-Video | Premium fidelity and reference accuracy | Up to 10 images and up to 5 optional reference videos | 480p, 720p, 1080p; five aspect ratios; 5–30s |
Available aspect ratios are 16:9, 9:16, 1:1, 4:3, and 3:4, covering web, presentation, landscape video, square feeds, and vertical social delivery. Reference videos may total no more than 15 seconds.
The underlying Wan 3.0 model supports document and public-link inputs, but the wan2-1.com creation dashboard currently exposes text, start/end image, and image/video reference workflows. Document upload and URL-to-video are not currently shown as dedicated dashboard inputs. This distinction helps teams plan around the tools that are actually available rather than assuming every broader model capability is already exposed here.
The three creation modes are the same at a high level. The decision is mainly about iteration cost versus premium fidelity.
Choose Wan 3.0 Standard for concept exploration, prompt comparisons, composition tests, and higher-volume iteration.
Choose Wan 3.0 Prime when reference accuracy and final-shot fidelity matter more than generation cost—for example, an approved direction, client-facing preview, or close product shot.
A practical production pattern is:
Credits scale with resolution and duration. The following examples show the current five-second baseline; longer generations scale proportionally.
| Model tier | 480p / 5s | 720p / 5s | 1080p / 5s |
|---|---|---|---|
| Wan 3.0 Standard | 6 credits | 12 credits | 24 credits |
| Wan 3.0 Prime | 9 credits | 18 credits | 36 credits |
New users receive 2 free credits, which can be used for a two-second, 480p generation with a Standard Wan 3.0 workflow. It is a useful low-risk way to validate the creation flow before moving to a longer or higher-resolution shot.
Try Wan 3.0 with Your Free CreditsUse Text-to-Video when the scene does not yet exist visually. It works well for mood exploration, story concepts, and early campaign ideation.
Use Image-to-Video when you have a hero image, storyboard frame, product render, or desired final composition. Add an end image when the destination matters.
Use Reference-to-Video when source identity is the brief—for recurring characters, recognizable products, wardrobe continuity, logos, or a reference style.
Then choose Standard for iteration or Prime for the premium pass.
Keyword lists leave too many decisions to the model. Wan 3.0 benefits from a structured sequence that explains what happens over time.
Prompt formula:
Subject + Ordered action + Camera path + Continuity constraints + Visual look + Sound
Here is a product-focused example:
Use Image 1 as the exact product reference. Place the watch on a dark stone pedestal while the camera makes a slow 180-degree orbit. Preserve the dial markings, case shape, logo, brushed-metal finish, and strap at every angle. A narrow beam of light travels across the surface. Add subtle mechanical clicks and low ambient music. No on-screen text.
The prompt identifies the source, gives the shot an ordered action, names details that cannot drift, directs sound, and avoids typography where exact spelling matters. For a longer video, add a timeline with an opening state, transition, next action, and final frame.
Turn one campaign idea into landscape, square, and vertical concepts. Use Standard to compare hooks and motion directions, then promote the winning concept to Prime for a more polished output.
Use multi-angle references to guide product geometry, materials, logo placement, lighting, and camera movement across a longer launch narrative.
Reference workflows help preserve faces, wardrobe, accessories, and style across new scenes. Explicit continuity constraints remain essential, especially when several sources are involved.
Translate key product or training points into a shot plan, then create from text or visual references on the current dashboard.
Test camera paths, pacing, material response, and sound ideas before committing to a full shoot or 3D production pipeline.
Wan 3.0 is in public beta, and responsible production planning includes its weak points.
Use Wan 3.0 for generation and reserve precision finishing for the right editing tools.
Yes. The platform currently offers Text-to-Video, Image-to-Video, and Reference-to-Video in both Standard and Prime versions.
Standard workflows offer a two-second trial option plus 5, 10, 15, 20, 25, and 30-second presets. Prime workflows offer 5–30 seconds. Wan 3.0 can generate up to 30 seconds in a single pass.
Yes. All six Wan 3.0 models currently shown on the platform offer 480p, 720p, and 1080p output.
Yes. Wan 3.0 generates audio with the image and can follow prompt direction for ambience, sound effects, dialogue cues, and music. Important sound should still be reviewed and, when necessary, finished in post-production.
Yes. Image-to-Video accepts a required start image and an optional second image that can define the end frame.
Reference-to-Video accepts up to 10 images and up to 5 optional videos. Reference videos can total up to 15 seconds.
Not through a dedicated input in the current creation dashboard. The broader Wan 3.0 model supports documents and public links, while this platform currently exposes text, image, and video-reference inputs.
Both tiers offer the same three core workflows. Standard is more economical for iteration. Prime costs more and is intended for work where premium fidelity and reference accuracy have greater value.
Yes. New users can use 2 free credits for a two-second 480p generation with a Standard Wan 3.0 model.
Wan 3.0 gives creators more room to tell a complete story, more control over continuity, and a more integrated audiovisual first pass. The fastest way to evaluate it is not to begin with the longest or most expensive render. Begin with a clear source, one measurable creative goal, and the workflow that matches what you already have.
If you have an idea, start with Text-to-Video. If you have a key visual, use Image-to-Video. If identity or brand consistency is the requirement, choose Reference-to-Video. Iterate in Standard, then move to Prime when the direction earns the extra fidelity.
Choose from six Wan 3.0 models, generate up to 30 seconds, and create in the aspect ratio and resolution your channel needs.
Create with Wan 3.0Product details were reviewed against the Wan 3.0 capability overview and the current Wan 3.0 creation page. Platform availability and credit requirements may change as the public beta develops.
